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A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere – in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.
Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you’ll undoubtedly noti…